Alchemist
Thoughtful fashion with a contemporary spirit.
Designed in the Netherlands, Alchemist combines refined silhouettes, responsible materials and effortless wearability. A collection created with care for both people and the planet.
Amsterdam · Since 1978
CuratingFashionFor Retailers
A showroom experience in Amsterdam — representing a refined selection of international fashion brands.
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Showroom
The AmsterdamShowroom
Our showroom is open year-round, offering buyers a calm and personal environment to discover new collections.
Plan your visit →A space designed for inspiration, conversation and long-term partnerships.
About us
A family businessin fashion
For almost 50 years, De Jong Fashion has built long-term relationships with boutiques across the Netherlands. Driven by passion, experience and a carefully curated brand mix, we support retailers in building strong and inspiring collections.
Kees Willem de Jong & Caroline de Jong
Owners
Our Brands
Brands
A curated selection of international womenswear labels, each chosen for their identity, quality and fit with the Dutch retail market.
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Becksöndergaard
Playful accessories rooted in Scandinavian design.
Beck Söndergaard brings colour, personality and creativity to everyday dressing through distinctive scarves, bags and accessories with a unique point of view.
Caroline Biss
Refined femininity with a modern edge.
Caroline Biss is known for its elegant silhouettes, sophisticated colour palettes and exceptional attention to detail. Contemporary fashion designed for confident women..
Leo & Ugo
Parisian style with a distinctive signature.
Leo & Ugo combines feminine silhouettes, expressive prints and refined embellishments to create collections that are both elegant and effortlessly wearable.
Contact
Let's meetin Amsterdam
Discover our brands and experience the collections in our showroom. We would love to welcome you.
Get in touch